Rangover - Paytm Insider Holi Campaign 2022

As the Design Head at Paytm Insider, I led the creative direction for the 2022 Holi campaign, "Rangover." This campaign was meticulously designed to celebrate the vibrant and spirited nature of the Holi festival while aligning with our brand’s youthful and dynamic audience. My role encompassed directing the overall aesthetic vision, from the initial concept development through to the final execution. This involved close collaboration with the creative team to ensure that every design element was strategically aligned with our brand identity and campaign objectives. The visuals were carefully crafted to capture the lively and energetic essence of Holi, while also reinforcing Paytm Insider’s reputation for delivering memorable experiences.

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